Strive to be different!

Hi, Helen Here!

Between day-to-day tasks of running your business, it can be hard for the business owner to keep the main goal insight. And, in doing this find it hard to be different from the rest. If you want to create a product or service that lasts, you have to be different from the rest and set yourself apart!

1. Be remarkable.
Seth Godin once said, "You've got be a purple cow." He could never be more right, you can't blend in with the herd you have to stand out and give people something to talk about, something positive and extraordinary that you wouldn't usually see. Don't just be different, be outstanding!

2. Be personal. 
Get to know your customers, let them get to know you. Having a personal really does affect you business, in a good way! We all know there are actually people working for the businesses we encounter and rely on in our daily lives.

3. Be accessible.
The last thing people want is to talk to a robot, or have no choice but to get things online. People want a face-to-face experiences, it is your job to make them share their wants, needs, dislikes, questions etc with the business.

4. Be genuine. 
Let your customers know that you are the real deal, you can never be all things to all people. Be clear about what you and your business are about and don't waiver from that!

5. Be relevant. 
Some businesses have trouble adapting to modern day, or even their customers. Because, lets be honest - your customers needs and wants are going to change, if you want to stay relevant then you need to be able to change with them.

Be caring! Worry about quality and not quantity! These are all things that you need in your business to be different from the rest.

If you need help to be different, don't be afraid to contact us!