Hi,
Helen here!
Marketing;
an important effort in gaining prospect attention, building product or service
demand and winning customers.
For
the average small business owner, they operate on a “no-frills” budget and
often find a wide variety of excuses for neglecting their marketing, they say
that it is just something that they cannot afford. Although it is true that
marketing is an expense that can be reduced or cut, but this then leads to the
question “without marketing, how do you propose to gain those much needed
customers which will equal sales?”
It
is true, you have to spend money to make money. If you do not effectively
market your company, brand, image and products or services, you won’t be in
business for long.
As
entrepreneurs you must always be looking into the future and the next sale,
marketing is just an investment in future sales. People need to be aware of you
company and what they offer in order to become a customer of your business.
In
order to generate the consumer interest and trigger the buying response, you
need to keep in mind the 4 P’s of marketing; product, promotion, price and
place. These elements need to work together to generate the outcome you want
from your customers.
Tip:
develop an annual marketing plan within your business plan. Here, you can
figure out and expand your resources.
Marketing
doesn’t always have to cost money, it could be as simple as advertising on a
free website or social media platform. Facebook is always a good source to get
your product or service out there, don’t be shy to put yourself onto the web!
If
you would like to discuss marketing, planning or developing a marketing budget
contact us now!
0418 769 531
