Strive to be different!

Hi, Helen Here!

Between day-to-day tasks of running your business, it can be hard for the business owner to keep the main goal insight. And, in doing this find it hard to be different from the rest. If you want to create a product or service that lasts, you have to be different from the rest and set yourself apart!

1. Be remarkable.
Seth Godin once said, "You've got be a purple cow." He could never be more right, you can't blend in with the herd you have to stand out and give people something to talk about, something positive and extraordinary that you wouldn't usually see. Don't just be different, be outstanding!

2. Be personal. 
Get to know your customers, let them get to know you. Having a personal really does affect you business, in a good way! We all know there are actually people working for the businesses we encounter and rely on in our daily lives.

3. Be accessible.
The last thing people want is to talk to a robot, or have no choice but to get things online. People want a face-to-face experiences, it is your job to make them share their wants, needs, dislikes, questions etc with the business.

4. Be genuine. 
Let your customers know that you are the real deal, you can never be all things to all people. Be clear about what you and your business are about and don't waiver from that!

5. Be relevant. 
Some businesses have trouble adapting to modern day, or even their customers. Because, lets be honest - your customers needs and wants are going to change, if you want to stay relevant then you need to be able to change with them.

Be caring! Worry about quality and not quantity! These are all things that you need in your business to be different from the rest.

If you need help to be different, don't be afraid to contact us!

Being creative and how it can help you!

Hi, Helen here!
Being creative in your business is what sets you apart from the rest, Look at Apple and Facebook, they are both two businesses that prove that creativity is the cornerstone for businesses to be successful. But we all know that learning and becoming more creative in your business and around your workplace is easier said than done.

Creativity is like a muscle, you need to flex it each day to make it stronger! I believe that the key in being creative is being open to ideas, being curious and looking outside the box. It is about having a wide frame of reference on the world and lots of different dots to join.

Creativity comes from the simple things, like emerging yourself in diversity, really listening to what you hear, see, taste smell and feel can be great stimuli for ideas. At work you can use random objects and visuals to inspire creativity in yourself and other people, making connections between the item you have and the challenge you want.

Creating and a creative environment is simple, creating large spaces in the office environment so everyone can come together and collaborate will make everyone contribute and ultimately work together creatively to solve a problem or idea.

Creativity helps save money as well, if everyone comes together and brainstorms ideas and contribute in discussions then it is more likely that the team will work together to get to the best outcome for production and work space efficiency.

Creativity is really the cornerstone of your business, by not being creative you aren't giving your business the best opportunity to succeed.